Margaret Laufenberg
Art Director
marglaufenberg.com
The Rundown
I collaborate with creatives at advertising agencies to craft, present, and transform compelling, persuasive and original ideas into visual solutions. I’ve helped multiple CPG and service companies increase their presence and engagement on social media and establish new branding across diô€„³erent mediums, like photography and video. My value comes from understanding the creative process and aligning campaigns with brand guidelines and target audiences.
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What I know
Savannah College of Art and Design
B.F.A. Advertising and Branding,
Class of 2020
Concentration in Art Direction
What I can do
-Adobe Creative Suite -Logo Design
-Brainstorm and develop campaigns
-Outside the box thinking
-Take direction and initiative
-Deeply understand design systems to deliver clear
and powerful messages.
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What I’ve done
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Freelance Art Director
-December 2023-Present
-Logo and branding elements design
-Email blast wireframe design
-Web banner concepting
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Art Director
-PepsiCo: The Studio, Emily Smith
-July 2022-December 2023
-Creative ideation and execution for social media
-Campaign and photoshoot creative direction
-Participate in briefing and ideation phase to develop compelling on-brand visuals
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Junior Art Director
-JacobsonRost, Steve Simoncic
-April 2021-July 2022
-Designer for client social media, webpages,
branding and PR material
-Management of agency social media content
-Execute final designs—adjusting style, images, branding. —as well as presentation decks
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Freelance Social Media Manager/Digital Designer
-Sensational Brain LLC, Gwen Wild
-March 2020-October 2020
-Designed and posted media content
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